When it comes to sales and marketing, it's hard for a technology startup to know where to start:
- Should we sell direct or through channels?
- Should we hire our own sales people or outsource to a sales agency?
- What tools do we need to make those first reference sales happen?
- How can we generate leads when we don't have a marketing budget?
- Where does PR fit, and how do we find high-quality, affordable PR resources?
And that's usually just the tip of the iceberg. Read on for what we can do for you